Plaza Cubana.
A multi-vendor marketplace built for the Cuban market, where local businesses open their online store in minutes and buyers shop across stores, categories and brands from a single platform.
We built the place where Cuban entrepreneurs go online: one marketplace, many stores, and tools designed for how commerce really works on the island.
Selling online in Cuba comes with its own constraints: limited payment gateways, orders closed over WhatsApp, prices in more than one currency and sellers with little technical background. We saw the opportunity and built PlazaCubana as our own product: a platform that solves all of that without asking vendors to hire a developer.
We designed and developed a complete multi-vendor marketplace: a public storefront with a store directory filtered by province and municipality, a catalog organized by categories and brands, product pages, cart and checkout, plus a seller dashboard where each business manages its products, stock, prices, delivery zones and orders.
The business model runs on monthly subscription plans (Base, Pro and Premium) that unlock features such as WhatsApp checkout, coupons, variants and wholesale prices, advanced statistics and custom PDF invoices, plus vertical modules like online booking for barbershops. Everything is built with technical SEO so every store, category and product can rank on Google.
Tech Stack
Key Features
Stores, Categories and Brands
Buyers can discover products in three ways: by store, by category or by brand, with directories filtered by province and municipality and a global search always within reach.
"Every business gets its own professional storefront"
A Store in 4 Steps
Sign up in 5 minutes, customize the store with logo, banner and URL, upload the catalog with photos, prices and stock, and start receiving orders. No designer or developer needed.
"A platform designed for the conditions of the Cuban market: flexible payments, WhatsApp orders and tools any seller can use from day one."
Recurring SaaS Revenue
Tiered subscription plans and add-on modules turn the marketplace into a sustainable product, with features unlocked per plan and premium visibility for established stores.
"Plans starting at $5/month for any seller"
Why It Works
Multi-vendor Architecture
Each business has its own public store, URL, catalog and settings, all living inside a single marketplace with a shared cart experience.
Seller Dashboard
Simple management of products, stock, prices, delivery zones and orders, with sales statistics and email, WhatsApp and push notifications.
WhatsApp Checkout
Orders can be completed through a form or sent straight to the seller's WhatsApp, matching the way Cubans actually buy and pay.
Multi-currency Pricing
A currency switcher lets buyers see prices in CUP or USD, a key requirement in an economy that operates with more than one currency.
Advanced Commerce Tools
Coupons and promotions, product variants, combos, wholesale prices and custom PDF invoices and catalogs for growing stores.
Vertical Modules
Industry-specific add-ons such as the barbershop module, with online appointment booking, work portfolio and staff management.
